WEF wants to secure the metaverse, SBI raises $663m fund & brands should pay attention
Another busy week in the metaverse, but it's not all regulations and money, we see digital twins being used by the Marine Corps and J Crew continue to explore virtual experiences.
The World Economic Forum published an article titled “how collective action will secure the metaverse” this week. Interestingly, the piece contained information about the taskforce that is brainstorming how to create a responsible and safe environment, including how to protect creators and their IP. Read more here.
Is the metaverse still something that brands should be paying attention to? The hype may have died down, but when it comes to tech evolution, it’s often the unexpected that triumphs. With new headsets from Apple, Meta, and potentially Google/Samsung, brands should continue to pay attention to the space. Read more here.
Japan’s SBI Holdings have announced the creation of a new $663 million fund, looking to specifically invest in web3, AI and the Metaverse. The fund hopes to help bolster and grow these key technology sectors in the region. SBI Holdings is reported to have assets of over $150bn. Read more here.
Virtual worlds and environments offer the perfect opportunity to create digital twins of real life equipment and offer training environments. The Marine Corp has decided to do just that. People often forget about the possibilities for industry, engineering, defence, education created by metaverse. It’s not just about gaming and entertainment. Read more here.
And finally, retailer J Crew creates a holiday themed shop in the metaverse. Created on experiential commerce platform Obsess, the virtual experience includes a snow lodge for women’s apparel and a ski chalet for men’s. This winter themed experience follows on from the Beach house created back in the summer. Read more here.
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