NFTs on Minecraft | La Liga enters Decentraland | Vodka in the Metaverse & more…

Here’s your weekly roundup of what’s happened this week in a simple, easily digestible email every Friday. Let’s get started.

“Well, all information looks like noise until you break the code.”- Neal Stephenson, Snow Crash

Chief financial officer of blockchain gaming firm Oscar Franklin Tan shares how they were able to connect the dots and implement NFTs in Mincecraft without violating its terms and conditions.

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Spanish Soccer First Division Laliga to Be Featured in Decentraland's Metaverse. La Liga hopes to reach new and younger audiences by digitising part of its activities to offer new virtual experiences.

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The Sandbox announces partnership with iconic video game company Atari. Players will be able to build games in The Sandbox Game Maker using a mix of two of 17 Atari IPs. A reward pool of 30k $SAND will be split across the top 10 entries. 

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French Vodka brand, Grey Goose, increases its experiential marketing within the metaverse, this time in partnership with the US Open. The experience includes interactive games and challenges to give visitors a chance to win a variety of prizes (both digital and physical). 

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Fortnite to host “Tonight at the Rock”, a new marketing and fan engagement push from NBC universal and powered by Samsung Galaxy. Visitors to the virtual Rockefeller Centre will need to ascend by completing challenges from the ground floor to Studio 6B where The Tonight Show is filmed. 

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Last but not least, would you get married in the Metaverse? This Singapore couple had what is being called a Phygital wedding. The venue from the real world was recreated in the digital world from 3D Scans.