Macy’s "Phygital" Thanksgiving Parade | SandBox California Sale | Metaverse could be Word of the Year & More

Here’s your weekly roundup of what’s happened this week in a simple, easily digestible email every Friday. Let’s get started.

“In simplest terms, the metaverse is the internet, but in 3D." - Ed Greigg, Chief Disruptor at Deloitte.

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After launching NFTs in the summer, Macy’s is continuing its web3 experiment by hosting a Thanksgiving Parade in the Metaverse. The event took place on the OnCyber platform and was held in parallel with its in-real-life annual parade. 

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Sandbox is launching a Calfornia-themed LAND sale in partnership with Playboy, Tony Hawk, and Snoop Dogg. The popular metaverse wants to provide users the opportunity to become neighbours of multiple partners that share a common theme. 

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The word “metaverse” is one of three in the running to be crowned the Oxford Word of the Year (WOTY) in a competition run by the Oxford University Press (OUP), with Oxford noting that “metaverse” has quadrupled in usage in Oct. 2022 compared with that of Oct. 2021.

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In a recent interview, KPMG’s James Mabbott stated that the Metaverse ‘explosion’ will be driven by B2B, not retail consumers. The firm sees real potential in the technology creating new and more efficient ways for businesses and consumers to interact with each other.

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Prince Harry and Meghan Markle are “in advanced talks” with pax.world — a platform that allows users to create their own metaverse. The former working royals are thought to be looking for new ways to connect with their fans and see the metaverse as a way “to take their brand fully global.”

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See you next week for your weekly digest of metaverse news. This newsletter is brought to you by Metalinq - Let us know what you think of this newsletter on Twitter.

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