L’Oreal partners with Ready Player Me | Tuvalu turning to Metaverse to protect heritage | Apple wants it’s own metaverse

Here’s your weekly roundup of what’s happened this week in a simple, easily digestible email every Friday. Let’s get started.

“As our land disappears, we have no choice but to become the world’s first digital nation" - Simon Kofe, Tuvalu's Foreign Minister 

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L’Oreal is partnering with Ready Player Me to bring new makeup and hairstyles to metaverse avatars. These can be used across more than 4000 online platforms. 

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A report by Deloitte suggests that the Metaverse could contribute $1.4 trillion per year to the gross domestic product in Asia. The consulting company further claims that digital worlds might have ‘transformational effects’ on Asian economies. 

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With increasing concerns surrounding climate change, the island of Tuvalu in the polynesian subregion of Oceania, is creating a digital metaverse copy of itself to help preserve its history for future generations. 

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The retailer Game “dips toes” in metaverse for Black Friday in South Africa giving away R70,000 in vouchers. Launching a Roblox branded game after opening its first retail location in the country.

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Apple wants to make its own ‘metaverse’ a reality, posting several job listings for its own AR/VR headset-powered metaverse. With one listing stating: “Apple is looking for someone to help build a 3D mixed reality world.”

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See you next week for your weekly digest of metaverse news. This newsletter is brought to you by Metalinq - Let us know what you think of this newsletter on Twitter.

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